Top 10 music videos of the month: Making Money Online Easy

Yesterday's announcement that Google's Eric Schmidt will be handing the CEO reins back to co-founder Larry Page came as a shock, but with the company's aura of invincibility fading, and its core business showing signs of age, the time was right for a change. There was "an example every hour," of how triumvirate decision-making by Schmidt, Page, and co-founder Segrey Brin was hurting the company, Schmidt said. If Google wants to assure investors and consumers that rumors of its looming insignificance have been greatly exaggerated, there are a few key things that Larry has to do.

No. 1: Fix Search

Google's cash cow is its online-search advertising business, but the search results are starting to look awfully spammy. Between content farms that flood the Internet with meaningless search bait and black hat optimizers that use sleazy tricks to get top results, there are entire industries devoted to gaming Google's algorithms.

People who depend on Google for their livelihood have started to notice, and consumers are showing signs of getting antsy: There is a reason Microsoft's Bing quickly picked up 12 percent of the search market, and it's not because of its Gossip Girl product placements, or even vastly superior search results. Google has also drawn some ill will with an aggressive, some say illegal, tendency to push its own services to the top of the page.

It looks like Larry gets the seriousness of the problem. Friday, on day one of his regime, Google acknowledged the issue in a blog post, even as it downplayed its severity. "Reading through some of these recent articles, you might ask whether our search quality has gotten worse," said principal engineer Matt Cutts. "The fact is that we’re not perfect, and combined with users’ skyrocketing expectations of Google, these imperfections get magnified in perception. However, we can and should do better."

It will take more than a wonky breakdown, but it's a start.

No. 2: Find Growth

The aforementioned cash cow is still so lucrative that it's easy to forget that Google has never really succeeded in any other business. Despite the ubiquity of Gmail and YouTube, they are not yet successful stand-alone businesses. YouTube only recently made it into the black after incurring hundreds of million of dollars in losses over the years.

It's not like Google isn't aware of the problem. Witness the frenzied diversification into anything that looks hot: cars that drives themselves, social networks, and yesterday's long-expected news of a Groupon clone. But trying everything hasn't produced much of anything.

Larry needs to ditch the side projects and focus on the most promising ones: the Android mobile-phone operating system, and the mobile ad network AdMob, which even makes money from iPhones as it serves up 2 billion ads a day.

No. 3: Stop the Brain Drain

Here's an enigma for Larry to unravel: Why does a company with five-star chefs, high-tech nap pods, and free massages have to throw millions of dollars in cash money at employees to get them to stay?

Part of the problem is Google's convoluted management structure, which Page is clearly trying to fix. If a team has been working on an amazing project for a year, only to hear that it overlaps with someone else's pet project, who wouldn't want to jump ship? But it also has to do with Google's size and a potentially fatal inability to face up to an unpleasant reality. From what we hear, there's reluctance from some of the old guard to accept that Google is a massive corporation now.

There is a major intangible at play as well, something that may not be easy for someone who is more Chief Engineer than Chief Executive to grapple with. If the ambitious go-getters that make it through Google's onerous interview process sense that the cool, sexy projects are happening at Facebook, Apple, or some stealth VC project with no name, then no amount of money is going to keep them on side, no matter how big a money truck Google backs up to their cubicle.

Which leads to....

No. 4: Consider a Personality Transplant

Tech bloggers were smitten with Eric Schmidt, but for all the wrong reasons. Sure, he grew Google into a $200 billion behemoth, but he also had a weakness for creepy Big Brother jokes delivered so dryly that no one could be sure he was joking. Contrast that with the controlling and charismatic Steve Jobs, surely one of the best salesmen in modern history, with a reality distortion field that may have made enemies but also bestowed an ineffable cool on his entire company.

Larry, by all accounts, makes Eric Schmidt look like Steve Jobs.

Ken Auletta explains:

He is a very private man, who often in meetings looks down at his hand-held Android device, who is not a comfortable public speaker, who hates to have a regimented schedule, who thinks it is an inefficient use of his time to invest too much of it in meetings with journalists or analysts or governments. As C.E.O., the private man will have to become more public.

Google's engineer-driven approach to new products has been a long-standing problem. (Google Wave, anybody?) Unlike Apple, it seems to build for engineers and developers, not consumers. That's great when you're making an open source mobile platform like Android, which is hot on the iPhone's tail due to its openness and potential ubiquity across multiple carriers and devices. It's not so great when you made everyone on Gmail opt into Google Buzz ’ or for creating fanboys and girls who want to use your products, even if they have to anyway.

Either way, Larry, you're going to need some charm to lend Google the same cool factor it had last time you were in charge. Maybe start by looking up from your Android phone every once in a while.

I have to say right up front that I’ve never really been into coupon sites, shopping sites, or any other website on the web that is set up primarily to sell something. I really only resort to shopping online during Christmas to avoid the crowds. I rarely really find any deals that I would consider “amazing” online. Sure, you can save a bit if you purchase a computer or even a car through the Internet, but usually those discounts are no different or more than you’re offered in-store.

With that said, my entire attitude toward online deals changed when someone recently pointed me toward Groupon. Groupon is a site that is really difficult to describe, because it’s different than most other sites devoted to selling you something. Groupon stands apart because it offers different things to different people, so I’ve decided to go over the 5 coolest ways that you can make use of Groupon.

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Sign In & Instantly Earn Cash

The entire point of Groupon is more of a “group” deal than just a discount site. It actually reminds me a little bit of eBay because each deal is only up for a limited time. Once the set minimum number of buyers purchase the deal, everyone receives the discount.

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Once you sign up with your email, you can start adding friends. While I really hate referring my friends to any sort of sales website, Groupon really is worth it. It takes me a lot to admit that, but after watching a few of the discounts show up – I was really surprised by how steep many of them are. Most of them are 40 to 70 percent off of things like local dining, spa treatments, store discounts and a lot more.

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For every friend you refer and that signs up, you get ten bucks in Groupon coupons. Now, if you think about that, that means every ten friends you convince to sign up with you, that’s a hundred dollars just to get started buying deals on Groupon.

Save Money At Local Businesses

The part that sets Groupon above the rest in my opinion is the fact that the deals are tailored to your geographic location. Of course, add in the excitement of a limited time offer (right down to the ticking clock) and the need to get at least the minimum number of buyers, and it can get kind of exciting.

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This means that you’re not going to see discounts to just national brands or major store chains, these are impressive deals that local businesses are offering.

Save Money On Gifts

Once you sign up and start buying “Groupons”, you can organize those in your account under “My Groupons“. You can also purchase Groupon coupons as gifts and send them to your friends. The cool thing about this is that you can purchase some pretty impressive gifts but you don’t have to spend a fortune.

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Now, if you really want to offer your friends an awesome gift, then pass on the savings to them. At the bottom of the main Groupon page, you’ll see a link for “Give the Gift of Groupon.” Click on that link, fill out the details and the amount you’d like to give and send your friends a Groupon credit.

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Why are Groupon coupons better than cash? Because it goes further. Your friend will be able to stretch that $25 gift certificate into a purchase worth $50 to $100. And don’t be fooled by my choice of currency – Groupon is available in 35 countries across the world.

Use Groupon For Your Business

I think the magic that will make Groupon even more popular moving forward is the fact that it makes everyone happy. Obviously, customers that can save over fifty percent off the cost of anything are usually pretty happy, but the business model of Groupon is pretty impressive as well. Basically, businesses don’t pay until they get paid. When you sign up to advertise, Groupon simply takes a commission of the sale and gives you the rest.

Getting featured on Groupon is as easy as clicking the “Groupon for your Business” link at the bottom of the main page.

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Fill out the form and you’re good to go. If you don’t have anything to sell, but you wouldn’t mind making money by referring folks to Groupon, then you’ll be interested in their affiliate plan.

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You can even have the color format of the ad match the theme of your own site. This is what the ad will look like on your site.

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What makes it unique and useful to your website visitors is that the ads will automatically check for the location of your visitor, and then try to deliver deals from their local area.

Access Your Groupons On Your Mobile Device

Using Groupons becomes a lot more useful when you can use “paperless redemption” to cash in your purchased Groupon using your mobile device. All of the deals you purchased are stored on your phone where you can access them quickly without printing.

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While you’re on the go and looking for local deals, just search for nearby deals using the built-in GPS feature – it’s a cool, fast way to save money while you’re on the road.

Have you ever used Groupon? Which feature do you use the most and did you find any impressive deals through the service? Share your experience in the comments section below.

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Monday 24 January 2011

Making Money Online Easy

Sign In & Instantly Earn Cash

Save Money At Local Businesses

Save Money On Gifts

Use Groupon For Your Business

Access Your Groupons On Your Mobile Device

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