Saturday 27 November 2010

Making Money Quickly

In the upper reaches of Wall Street, talk of another financial crisis is dismissed as alarmism. Last fall, John Mack, to his credit, was one of the first Wall Street C.E.O.s to say publicly that his industry needed stricter regulation. Now that Morgan Stanley and Goldman Sachs, the last two remaining big independent Wall Street firms, have converted to bank holding companies, a legal switch that placed them under the regulatory authority of the Federal Reserve, Mack insists that proper supervision is in place. Fed regulators “have more expertise, and they challenge us,” Mack told me. Since the middle of 2007, Morgan Stanley has raised about twenty billion dollars in new capital and cut in half its leverage ratio—the total value of its assets divided by its capital. In addition, it now holds much more of its assets in forms that can be readily converted to cash. Other firms, including Goldman Sachs, have taken similar measures. “It’s a much safer system now,” Mack insisted. “There’s no question.”



That’s true. But the history of Wall Street is a series of booms and busts. After each blowup, the firms that survive temporarily shy away from risky ventures and cut back on leverage. Over time, the markets recover their losses, memories fade, spirits revive, and the action starts up again, until, eventually, it goes too far. The mere fact that Wall Street poses less of an immediate threat to the rest of us doesn’t mean it has permanently mended its ways.



Perhaps the most shocking thing about recent events was not how rapidly the big Wall Street firms got into trouble but how quickly they returned to profitability and lavished big rewards on themselves. Last year, Goldman Sachs paid more than sixteen billion dollars in compensation, and Morgan Stanley paid out more than fourteen billion dollars. Neither came up with any spectacular new investments or produced anything of tangible value, which leads to the question: When it comes to pay, is there something unique about the financial industry?



Thomas Philippon, an economist at N.Y.U.’s Stern School of Business, thinks there is. After studying the large pay differential between financial-sector employees and people in other industries with similar levels of education and experience, he and a colleague, Ariell Reshef of the University of Virginia, concluded that some of it could be explained by growing demand for financial services from technology companies and baby boomers. But Philippon and Reshef determined that up to half of the pay premium was due to something much simpler: people in the financial sector are overpaid. “In most industries, when people are paid too much their firms go bankrupt, and they are no longer paid too much,” he told me. “The exception is when people are paid too much and their firms don’t go broke. That is the finance industry.”



On Wall Street dealing desks, profits and losses are evaluated every afternoon when trading ends, and the firms’ positions are “marked to market”—valued on the basis of the closing prices. A trader can borrow money and place a leveraged bet on a certain market. As long as the market goes up, he will appear to be making a steady profit. But if the market eventually turns against him his capital may be wiped out. “You can create a trading strategy that overnight makes lots of money, and it can take months or years to find out whether it is real money or luck or excessive risk-taking,” Philippon explained. “Sometimes, even then it is hard.” Since traders (and their managers) get evaluated on a quarterly basis, they can be paid handsomely for placing bets that ultimately bankrupt their companies. “In most industries, a good idea is rewarded because the company generates profits and real cash flows,” Philippon said. “In finance, it is often just a trading gain. The closer you get to financial markets the easier it is to book funny profits.”

The next few years in the mobile industry are going to be interesting not only because Google and Apple are competing with each other at making the most advanced mobile operating system, or because Nokia, for the first time in their 145 year old corporate history, have a non-Finnish citizen running the ship, but because the fundamental way we interact with each other and the world around us is going to change thanks to near field communication.

Man used to carry cash until roughly 50 years ago when the first credit card with a magnetic stripe was released. It brought about a huge change in people’s spending habits, not only because they could actually borrow money and pay it back at a later point in time, but because the visual artifact of slips of paper and coins was removed from our understanding of how money really works and how much it’s actually worth. Now, with the recent announcement of Isis, a collaboration between Verizon, AT&T and T-Mobile aimed at making your mobile phone the only thing you need to take with you when leaving you home, the world is set to change yet again.

How does that make Visa, one of the ancestors of plastic cash, feel about their role in the future of the daily transactions that make our world economy go round and round? I’m not going to copy and paste the entire article, which I recommend you read, but here is the main argument:

“It might be easy to build an iPhone app that lets you enter in the phone number of a co-worker you want to pay back for lunch, a common promise in the new mobile-payments world. But then someone has to do the intricate behind-the-scenes data processing that makes sure the card isn’t stolen, the people involved aren’t scammers, the payer’s account has the necessary funds and the actual money transfer happens quickly and without a glitch.”

They’re on the defensive, citing their experience with handling mobile payments, but just like Visa killed cashed half a century ago, maybe the little NFC chip inside your next smartphone will the beginning of something new and exciting?

[Via: NFC World]


bench craft company finances

Minecraft dev explains sales transparency PC <b>News</b> - Page 1 <b>...</b>

Read our PC news of Minecraft dev explains sales transparency.

Clarissa&#39;s Blog: Fox <b>News</b> in Canada

"It will aim to challenge conventional wisdom and offer Canadians a new choice and a new voice on TV," Quebecor Media CEO Pierre Karl Peladeau said as the conservative news channel faces stiff competition from existing cable news ...

Balloon Juice » Blog Archive » Open Thread: Onion <b>News</b> Network!

Angry Black Lady, in her recent post, pointed out how many of Fox's readers (not to mention employees) are humor-impaired. In response, commentor Trollhattan alerts us to the upcoming Onion News Network: ...


bench craft company click here for service

Minecraft dev explains sales transparency PC <b>News</b> - Page 1 <b>...</b>

Read our PC news of Minecraft dev explains sales transparency.

Clarissa&#39;s Blog: Fox <b>News</b> in Canada

"It will aim to challenge conventional wisdom and offer Canadians a new choice and a new voice on TV," Quebecor Media CEO Pierre Karl Peladeau said as the conservative news channel faces stiff competition from existing cable news ...

Balloon Juice » Blog Archive » Open Thread: Onion <b>News</b> Network!

Angry Black Lady, in her recent post, pointed out how many of Fox's readers (not to mention employees) are humor-impaired. In response, commentor Trollhattan alerts us to the upcoming Onion News Network: ...


bench craft company team
In the upper reaches of Wall Street, talk of another financial crisis is dismissed as alarmism. Last fall, John Mack, to his credit, was one of the first Wall Street C.E.O.s to say publicly that his industry needed stricter regulation. Now that Morgan Stanley and Goldman Sachs, the last two remaining big independent Wall Street firms, have converted to bank holding companies, a legal switch that placed them under the regulatory authority of the Federal Reserve, Mack insists that proper supervision is in place. Fed regulators “have more expertise, and they challenge us,” Mack told me. Since the middle of 2007, Morgan Stanley has raised about twenty billion dollars in new capital and cut in half its leverage ratio—the total value of its assets divided by its capital. In addition, it now holds much more of its assets in forms that can be readily converted to cash. Other firms, including Goldman Sachs, have taken similar measures. “It’s a much safer system now,” Mack insisted. “There’s no question.”



That’s true. But the history of Wall Street is a series of booms and busts. After each blowup, the firms that survive temporarily shy away from risky ventures and cut back on leverage. Over time, the markets recover their losses, memories fade, spirits revive, and the action starts up again, until, eventually, it goes too far. The mere fact that Wall Street poses less of an immediate threat to the rest of us doesn’t mean it has permanently mended its ways.



Perhaps the most shocking thing about recent events was not how rapidly the big Wall Street firms got into trouble but how quickly they returned to profitability and lavished big rewards on themselves. Last year, Goldman Sachs paid more than sixteen billion dollars in compensation, and Morgan Stanley paid out more than fourteen billion dollars. Neither came up with any spectacular new investments or produced anything of tangible value, which leads to the question: When it comes to pay, is there something unique about the financial industry?



Thomas Philippon, an economist at N.Y.U.’s Stern School of Business, thinks there is. After studying the large pay differential between financial-sector employees and people in other industries with similar levels of education and experience, he and a colleague, Ariell Reshef of the University of Virginia, concluded that some of it could be explained by growing demand for financial services from technology companies and baby boomers. But Philippon and Reshef determined that up to half of the pay premium was due to something much simpler: people in the financial sector are overpaid. “In most industries, when people are paid too much their firms go bankrupt, and they are no longer paid too much,” he told me. “The exception is when people are paid too much and their firms don’t go broke. That is the finance industry.”



On Wall Street dealing desks, profits and losses are evaluated every afternoon when trading ends, and the firms’ positions are “marked to market”—valued on the basis of the closing prices. A trader can borrow money and place a leveraged bet on a certain market. As long as the market goes up, he will appear to be making a steady profit. But if the market eventually turns against him his capital may be wiped out. “You can create a trading strategy that overnight makes lots of money, and it can take months or years to find out whether it is real money or luck or excessive risk-taking,” Philippon explained. “Sometimes, even then it is hard.” Since traders (and their managers) get evaluated on a quarterly basis, they can be paid handsomely for placing bets that ultimately bankrupt their companies. “In most industries, a good idea is rewarded because the company generates profits and real cash flows,” Philippon said. “In finance, it is often just a trading gain. The closer you get to financial markets the easier it is to book funny profits.”

The next few years in the mobile industry are going to be interesting not only because Google and Apple are competing with each other at making the most advanced mobile operating system, or because Nokia, for the first time in their 145 year old corporate history, have a non-Finnish citizen running the ship, but because the fundamental way we interact with each other and the world around us is going to change thanks to near field communication.

Man used to carry cash until roughly 50 years ago when the first credit card with a magnetic stripe was released. It brought about a huge change in people’s spending habits, not only because they could actually borrow money and pay it back at a later point in time, but because the visual artifact of slips of paper and coins was removed from our understanding of how money really works and how much it’s actually worth. Now, with the recent announcement of Isis, a collaboration between Verizon, AT&T and T-Mobile aimed at making your mobile phone the only thing you need to take with you when leaving you home, the world is set to change yet again.

How does that make Visa, one of the ancestors of plastic cash, feel about their role in the future of the daily transactions that make our world economy go round and round? I’m not going to copy and paste the entire article, which I recommend you read, but here is the main argument:

“It might be easy to build an iPhone app that lets you enter in the phone number of a co-worker you want to pay back for lunch, a common promise in the new mobile-payments world. But then someone has to do the intricate behind-the-scenes data processing that makes sure the card isn’t stolen, the people involved aren’t scammers, the payer’s account has the necessary funds and the actual money transfer happens quickly and without a glitch.”

They’re on the defensive, citing their experience with handling mobile payments, but just like Visa killed cashed half a century ago, maybe the little NFC chip inside your next smartphone will the beginning of something new and exciting?

[Via: NFC World]


bench craft company spacers

Minecraft dev explains sales transparency PC <b>News</b> - Page 1 <b>...</b>

Read our PC news of Minecraft dev explains sales transparency.

Clarissa&#39;s Blog: Fox <b>News</b> in Canada

"It will aim to challenge conventional wisdom and offer Canadians a new choice and a new voice on TV," Quebecor Media CEO Pierre Karl Peladeau said as the conservative news channel faces stiff competition from existing cable news ...

Balloon Juice » Blog Archive » Open Thread: Onion <b>News</b> Network!

Angry Black Lady, in her recent post, pointed out how many of Fox's readers (not to mention employees) are humor-impaired. In response, commentor Trollhattan alerts us to the upcoming Onion News Network: ...


bench craft company finances

Minecraft dev explains sales transparency PC <b>News</b> - Page 1 <b>...</b>

Read our PC news of Minecraft dev explains sales transparency.

Clarissa&#39;s Blog: Fox <b>News</b> in Canada

"It will aim to challenge conventional wisdom and offer Canadians a new choice and a new voice on TV," Quebecor Media CEO Pierre Karl Peladeau said as the conservative news channel faces stiff competition from existing cable news ...

Balloon Juice » Blog Archive » Open Thread: Onion <b>News</b> Network!

Angry Black Lady, in her recent post, pointed out how many of Fox's readers (not to mention employees) are humor-impaired. In response, commentor Trollhattan alerts us to the upcoming Onion News Network: ...


bench craft company spa service

Minecraft dev explains sales transparency PC <b>News</b> - Page 1 <b>...</b>

Read our PC news of Minecraft dev explains sales transparency.

Clarissa&#39;s Blog: Fox <b>News</b> in Canada

"It will aim to challenge conventional wisdom and offer Canadians a new choice and a new voice on TV," Quebecor Media CEO Pierre Karl Peladeau said as the conservative news channel faces stiff competition from existing cable news ...

Balloon Juice » Blog Archive » Open Thread: Onion <b>News</b> Network!

Angry Black Lady, in her recent post, pointed out how many of Fox's readers (not to mention employees) are humor-impaired. In response, commentor Trollhattan alerts us to the upcoming Onion News Network: ...


bench craft company team

Saturday 20 November 2010

Making Money Web

bench craft company rip off

Transmission 5 by lodge28


bench craft company rip off

Fox <b>News</b> President: Jon Stewart Is Crazy And NPR Is Run By Nazis <b>...</b>

The second part of The Daily Beast's interview with Fox News president Roger Ailes is out today, and Ailes' encore doesn't disappoint. He responded harshly to Jon Stewart's pervasive criticism of cable news and had some tough, ...

Rivet returning to lineup - Sabres Edge - Blogs - The Buffalo <b>News</b>

The Buffalo News updated every day with news from Buffalo, New York. Links to national and business news, entertainment listings, recipes, sports teams, classified ads, death notices.

GT5 installs while played - Sony PlayStation 3 <b>News</b> - Page 1 <b>...</b>

Read our PlayStation 3 news of GT5 installs while played - Sony.


bench craft company rip off

Transmission 5 by lodge28


bench craft company rip off

Fox <b>News</b> President: Jon Stewart Is Crazy And NPR Is Run By Nazis <b>...</b>

The second part of The Daily Beast's interview with Fox News president Roger Ailes is out today, and Ailes' encore doesn't disappoint. He responded harshly to Jon Stewart's pervasive criticism of cable news and had some tough, ...

Rivet returning to lineup - Sabres Edge - Blogs - The Buffalo <b>News</b>

The Buffalo News updated every day with news from Buffalo, New York. Links to national and business news, entertainment listings, recipes, sports teams, classified ads, death notices.

GT5 installs while played - Sony PlayStation 3 <b>News</b> - Page 1 <b>...</b>

Read our PlayStation 3 news of GT5 installs while played - Sony.


bench craft company rip off

Fox <b>News</b> President: Jon Stewart Is Crazy And NPR Is Run By Nazis <b>...</b>

The second part of The Daily Beast's interview with Fox News president Roger Ailes is out today, and Ailes' encore doesn't disappoint. He responded harshly to Jon Stewart's pervasive criticism of cable news and had some tough, ...

Rivet returning to lineup - Sabres Edge - Blogs - The Buffalo <b>News</b>

The Buffalo News updated every day with news from Buffalo, New York. Links to national and business news, entertainment listings, recipes, sports teams, classified ads, death notices.

GT5 installs while played - Sony PlayStation 3 <b>News</b> - Page 1 <b>...</b>

Read our PlayStation 3 news of GT5 installs while played - Sony.


bench craft company rip off

Fox <b>News</b> President: Jon Stewart Is Crazy And NPR Is Run By Nazis <b>...</b>

The second part of The Daily Beast's interview with Fox News president Roger Ailes is out today, and Ailes' encore doesn't disappoint. He responded harshly to Jon Stewart's pervasive criticism of cable news and had some tough, ...

Rivet returning to lineup - Sabres Edge - Blogs - The Buffalo <b>News</b>

The Buffalo News updated every day with news from Buffalo, New York. Links to national and business news, entertainment listings, recipes, sports teams, classified ads, death notices.

GT5 installs while played - Sony PlayStation 3 <b>News</b> - Page 1 <b>...</b>

Read our PlayStation 3 news of GT5 installs while played - Sony.


bench craft company rip off

Fox <b>News</b> President: Jon Stewart Is Crazy And NPR Is Run By Nazis <b>...</b>

The second part of The Daily Beast's interview with Fox News president Roger Ailes is out today, and Ailes' encore doesn't disappoint. He responded harshly to Jon Stewart's pervasive criticism of cable news and had some tough, ...

Rivet returning to lineup - Sabres Edge - Blogs - The Buffalo <b>News</b>

The Buffalo News updated every day with news from Buffalo, New York. Links to national and business news, entertainment listings, recipes, sports teams, classified ads, death notices.

GT5 installs while played - Sony PlayStation 3 <b>News</b> - Page 1 <b>...</b>

Read our PlayStation 3 news of GT5 installs while played - Sony.


bench craft company rip off

Transmission 5 by lodge28


bench craft company rip off
bench craft company rip off

Fox <b>News</b> President: Jon Stewart Is Crazy And NPR Is Run By Nazis <b>...</b>

The second part of The Daily Beast's interview with Fox News president Roger Ailes is out today, and Ailes' encore doesn't disappoint. He responded harshly to Jon Stewart's pervasive criticism of cable news and had some tough, ...

Rivet returning to lineup - Sabres Edge - Blogs - The Buffalo <b>News</b>

The Buffalo News updated every day with news from Buffalo, New York. Links to national and business news, entertainment listings, recipes, sports teams, classified ads, death notices.

GT5 installs while played - Sony PlayStation 3 <b>News</b> - Page 1 <b>...</b>

Read our PlayStation 3 news of GT5 installs while played - Sony.


bench craft company rip off

bench craft company rip off

Fox <b>News</b> President: Jon Stewart Is Crazy And NPR Is Run By Nazis <b>...</b>

The second part of The Daily Beast's interview with Fox News president Roger Ailes is out today, and Ailes' encore doesn't disappoint. He responded harshly to Jon Stewart's pervasive criticism of cable news and had some tough, ...

Rivet returning to lineup - Sabres Edge - Blogs - The Buffalo <b>News</b>

The Buffalo News updated every day with news from Buffalo, New York. Links to national and business news, entertainment listings, recipes, sports teams, classified ads, death notices.

GT5 installs while played - Sony PlayStation 3 <b>News</b> - Page 1 <b>...</b>

Read our PlayStation 3 news of GT5 installs while played - Sony.


bench craft company rip off

Fox <b>News</b> President: Jon Stewart Is Crazy And NPR Is Run By Nazis <b>...</b>

The second part of The Daily Beast's interview with Fox News president Roger Ailes is out today, and Ailes' encore doesn't disappoint. He responded harshly to Jon Stewart's pervasive criticism of cable news and had some tough, ...

Rivet returning to lineup - Sabres Edge - Blogs - The Buffalo <b>News</b>

The Buffalo News updated every day with news from Buffalo, New York. Links to national and business news, entertainment listings, recipes, sports teams, classified ads, death notices.

GT5 installs while played - Sony PlayStation 3 <b>News</b> - Page 1 <b>...</b>

Read our PlayStation 3 news of GT5 installs while played - Sony.


bench craft company rip off

<b>News</b> Corp developing a tablet-exclusive publication

News Corp Logo Reuters is reporting that News Corp, the world's third-largest media conglomerate, has confirmed they will be releasing a news publication developed specifically for tablet computers like the iPad. "It's a tablet-only ...

One and a Half Cheers for Fox <b>News</b>, David Henderson | EconLog <b>...</b>

Senator Jay Rockefeller made a splash Wednesday by suggesting that the Federal Communications Commission shut down the Fox News Channel and MSNBC. My guess is that he mentioned MSNBC because he wanted to sound equally oppressive of both ...

Photos Implant &#39;Memories&#39; of Fictional <b>News</b> Events | Smart <b>...</b>

Participants in a study were far more likely to “remember” a fictional news event when a headline was accompanied by a tangentially relevant photograph.


bench craft company rip off

<b>News</b> Corp developing a tablet-exclusive publication

News Corp Logo Reuters is reporting that News Corp, the world's third-largest media conglomerate, has confirmed they will be releasing a news publication developed specifically for tablet computers like the iPad. "It's a tablet-only ...

Fox <b>News</b> Decoded - Swampland - TIME.com

What do you do to amp ratings after you've won a big victory at the polls and the public has wandered off to start celebrating the holidays? At Fox News, the answer is obvious: you up the ante.

Fox <b>News</b> Commentators Caught On Camera Mocking Sarah Palin&#39;s Show <b>...</b>

WASHINGTON -- The Fox News channel has been something of a safe haven for Sarah Palin, the type of outlet that provided the former Alaska Governor not only with a friendly audience but similarly kind questions.


bench craft company rip off

More on Fox <b>News</b>, David Henderson | EconLog | Library of Economics <b>...</b>

I had had hopes for the Fox News Channel as an advocate of smaller government, hopes somewhat justified by evidence. But their treatment of Ron Paul has been off the charts. Chris Wallace has been absolutely vicious - at one point, ...

autosport.com - F1 <b>News</b>: Rosberg: Pirellis won&#39;t help Mercedes

Nico Rosberg doubts the new Pirelli tyres will do anything to ease the difficulties Mercedes suffered with front-tyre grip on the 2010 Bridgestones, after the Formula 1 teams tried the 2011 rubber for the first time in Abu Dhabi today.

Photos Implant &#39;Memories&#39; of Fictional <b>News</b> Events | Smart <b>...</b>

Participants in a study were far more likely to “remember” a fictional news event when a headline was accompanied by a tangentially relevant photograph.


bench craft company rip off

Thursday 18 November 2010

People Making Money Online


Online video is well and truly, having the best time of its life right now. It seems to be factoring in every marketing plan worth its salt, with some incredible videos being produced by brands that are lighting up social media. I wanted to explore the state of the online video industry a bit further and delve into the stats that show the huge growth curve online video is currently on. Right now it is one of the most fascinating aspects of online, as brands continue to push the boundaries of what’s possible and engaging the audience in completely new ways. It is a seriously big business and one that every brand wants to be a part of. And it’s easy to see why..


Over 35 hours of video uploaded to YouTube every minute


This stat on its own is pretty stunning and quite hard to get your head around. But when you look at in in the context of the past 3 years, or even 6 months, you realise just how impressive this is. The graph below from Youtube shows the average hours of video uploaded every minute, back to June 2007. While this started at 6 hours, in the past 6 months it stood at 23. That’s a huge increase of 12 hours per minute in just 6 months :



That is some seriously impressive growth and also shows that just as much as brand video is growing, ugc is growing at a staggering rate, due largely to the growth in mobile and ease of uploading. As Youtube note themselves there are other factors, such as upping the time limit in videos, which would obviously attribute for an increase in the total length of video uploads. But this is impressive nonetheless.


Blinkx shares up by 400%


At the business end of video, Blinkx are showing that online video is starting to become a profitable industry. While Google still won’t reveal whether Youtube is making them money or not, Blinkx have recently announced their first ever turn in profit in the 6 months up to September. And it comes 3 years after they first launched. Blinkx make money through running ads alongside the videos they index, acting as a huge video search tool. They have certainly had a good year, as the 400% share increase shows. It’s also encouraging to see that online video isn’t just about Youtube and there are some other serious players in the market with unique offerings.


Online video ads reach half of U.S. users


While some research shows that advertisers are cautious over online video advertising, due to factors such as standardisation of ad formats, online video advertising is going from strength to strength. A recent study from ComScore (the people who measure things), found that just over 45.4% of users in America viewed at least one video ad over a month. But more impressively, were exposed to 32.2 videos each, on average. That’s over 4.3 million video ads that were served to the online U.S. population in September 2010. This shows the power of online video ads to get right in front of your target audience. And while there are some definite rights and wrongs in the content of the video ad, I think we’ll see this grow even more and prove itself as a valuable industry up there with TV.


Comedian makes $315,000 from online video


A recent study found that comedians top the bill for online video earnings, and one in particular is doing very well. A recent study found that comedian Shane Dawson, who amassed 431.7 million online video views in the past year made $315,000 from his content, through ad revenue. He came out top for independent earners on Youtube and it’s certainly an aspirational case study that shows the business of online video isn’t just for big brands.


Kia spend a third of budget on online video



In a bold move, Kia Motors have invested a third of their £2 million marketing budget for the new Sportage model, into online video. We’ve seen the motor industry embracing social media more and more – with Ford launching a model through Facebook – and this shows the commitment that some brands are making to online video. Not so much an add-on or a nice to have, but a central facet of a multi-million pound campaign. The online campaign will focus on the central characters from the TV adverts and include home-page takeovers and video ads. Cases like this help to solidify online video as a serious marketing avenue that can bring a campaign to life and help you get that extra bang for your buck.


20% of downstream internet traffic is to Netflix


In a huge coup for Netflix, a recent study found that 20% of peak time donwstream internet traffic was streaming video from their site. This is great news for Netflix, and perhaps not so great news for the DVD market. If Netflix were available in Ireland I would be there in an instant and would choose to view all films in this way, as it simply doesn’t make sense to invest in a DVD anymore and I expect that even the gift market for this may eventually die out. 20% is a huge figure and shows how much Netflix has staked its claim in this market.


2 billion videos viewed each month Facebook


In June 2010 Facebook released some interesting stats into their online video offering, which show the huge potential it has to own this market. They revealed that as well as 2 billion video views on its site each month, there were 415,000 online video uploads each day. While it may not be a contender to Youtube just yet, the sharing capabilities within Facebook and the ease of connecting with your community show the potential for this to grow. Interestingly, Youtube now offer the option of connecting with Facebook instead of logging in with your gmail account. This shows Youtube recognises the power to use the huge community on Facebook, something it can’t compete with, to combine with its own wealth of online video.


Live stream video viewing up by 650%


In their most recent report into online video, Comscore announced that the amount of live-streamed video we’re watching has grown by 648% over the past year. This is absolutely phenomenal growth and compares to a (still impressive)  68% increase in video views on Youtube. While it may still form a minor part of the online video  market, live streaming is growing in popularity and use, as we become more accustomed to this form of content, both as consumers and producers. UStream are owning the market here, but Facebook are quickly getting in on the game – recently introducing LiveStream integration with Facebook pages. This has the potential to hugely increase the live stream video market and see it really reach the mainstream.






Though social media has proved itself an effective tool in helping journalists gather news and connect with their communities, a pervading question among the skeptics still remains: Where’s the money?

As social sites like Twitterclass="blippr-nobr">Twitter and Facebookclass="blippr-nobr">Facebook build their empires and seek to remedy their own financial instability in the hope of turning profits, news organizations are experimenting with ways to monetize their social media presence and leverage the social web to complete an online revenue puzzle.

The revenue is there, but the social web won’t necessarily solve that puzzle. “There’s no silver bullet,” Jim Brady, the general manager at TBD.com, said at the Online News Association Conference last week. “There’s just shrapnel, pieces of revenue.” Brady, who launched TBD.com this summer, said display ads are certainly not the future in revenue for news and that it will come from multiple revenue streams. class='blippr-nobr'>Newsclass="blippr-nobr">news organizations have certainly been experimenting where they can to get revenue in pieces, from mobile applications to launching group buying sites. Here’s a closer look at some of these efforts.

Self-Serve “Real Time Ads”

Much of online advertising consists of static display ads that are sold based on a CPM ad model, a varying price per 1,000 impressions. An advertiser delivers an ad design that then rotates with others on the site. What if small business advertisers could change the message of that ad in real time?

That’s the idea of Minnpost.com’s Real Time Ads, which essentially use customized widgets that pull in messages from an advertiser’s Twitter, Facebook or YouTubeclass="blippr-nobr">YouTube accounts. Local businesses can buy the widget space for a specified amount of time, instead of a CPM model, and are able to update the content whenever they’d like, making each message timely and perfect for a daily deal or promotion.

It is especially useful for local business. Even if they don’t have a social profile or an RSS feed to attach to the ad, they can update their ad by e-mailing a new message to their account, said Karl Pearson-Cater, director of operations at Minnpost.com — a non-profit news organization that relies largely on donations.

“Advertisers love real-time ads. The biggest benefit is how easy it is to get set up and how easy it is to maintain,” Pearson-Cater said.

If real-time ads work for Minnpost.com, Pearson-Cater said they can help adapt the platform for other publishers as well. In the past few months, he said they’ve begun to see a significant revenue stream. They now have approximately $15,000 in annual contracts using real-time ads.

At Yahoo! News, Anna Robertson, director of social media and original video, said they’re considering sponsorships around social widgets on pages as well, or another form of sponsored modules. It’s likely that this form of advertising will become more prevalent across news sites.

Revenue Share

At TBD.com, Brady and his team are leveraging a network of blogs to sell distributed ads. When they come to advertisers, they’re able to sell ads across a network of 196 blogs, which they share 35% of the revenue with. It’s a win-win for TBD and its partners that get revenue they may not have gotten otherwise.

Another approach, of course, is being on the receiving end of social partnerships or revenue sharing. YouTube, for example, shares revenue made through AdSense and publishers can have Promoted Videos run on their page. And as of late, YouTube has become even more sophisticated in making money off of copyright infringers, sharing revenue with the original publishers.

In-stream Advertising

On websites, display ads coexist beside content on a page. But more and more content is becoming part of the social news stream. Users are becoming more accustomed to receiving and digesting information in a stream format on Facebook, Twitter and other sites that display updates in real time. Because people often engage the content in the social space and may not even come directly to the site, monetizing social media off-site is just as important, said Mike Orren, president and founder of Pegasus News in Texas.

“The thing that hasn’t been figured out is how to do so without alienating the social media audience that seems generally trained to disdain ’sponsored’ postings,” Orren said. But of course, that could change.

It’s also important to set clear user expectations of what’s what. Robertson from Yahoo! News said if done effectively, while protecting “church and state,” it can be a good option. She said it’s up to the news organizations to be transparent about what is an ad and what’s content in order to protect journalistic integrity.

Twitter has begun releasing several products to monetize its service, including Promoted Tweets, which are sponsored messages that are featured within a user’s stream. However, news companies have experimented with selling in-stream messages to advertisers and sponsors. The Austin-American Statesman experimented with selling sponsored tweets for $300 per day for two tweets. And according to the paper’s social media editor Robert Quigley, who had to approve the tweets before they went out, followers found them non-intrusive.

In fact, sites like Ad.ly work with advertisers who buy sponsored messages that appear on their participating partners’ Facebook Pages, Twitter accounts and mobile and site widgets. Its partners include a slew of celebrities like Kim Kardashian and publications like TIME.com.

Laura Heck, director of business development at TIME.com, said more publishers are starting to experiment with this format. At TIME.com, Heck said they’ve recently begun to offer advertisers access to its 2.2 million Twitter followers and 165,000+ Facebook fans for sponsored messages. Heck said they’ve put strict rules in place for the type of messages they will feature, frequency, etc., to make sure it doesn’t hinder the user experience.

Selling Traffic and Amplification

The ROI for news companies putting resources to build their social presence has often been a more “engaged” community of readers, a notion that is too often measured by a sheer increase in traffic referrals from social sites or more time spent on site. Many defend social investment by showcasing an increase in traffic, traffic that can then, hypothetically, sell more ads.

Ken Doctor, author of Newsonomics and news industry analyst at Outsell, said social networks have become the fastest growing source of traffic referrals for many news sites. For many, social sites like Facebook and Twitter account for 10% to 15% of their overall referrals, but are number one in growth. The results are even more heavy on social for news startups like CapitalNY, Doctor said, who get 40% or more of their traffic from social. And of course, the quality of these referrals is often better than those readers who come from search. They yield better conversation and are more likely to become regular users of the site, he said.

Though many news organizations have driven traffic organically, The Washington Post recently bought #Election as a “Promoted Trend” on Twitter, which then highlighted its tweet above others using the hashtag in Twitter conversation, likely resulting in a big increase in referrals from visitors who came across the Promoted Trend above all others in the Trends sidebar.

“When we talked with Twitter about the idea, we thought it was a great opportunity to be innovative, go to readers and highlight our content front and center with Twitter’s vast and engaged audience,” said Katharine Zaleski, executive producer and head of digital news products. “The idea wasn’t just to sponsor The Post, but rather, we chose a broad hashtag, probably the broadest for elections, to be able to aggregate the best election tweets from multiple sources and not just us.”

But perhaps more importantly, social amplification has become part of the sell. On top of the site metrics and reach, advertisers want to now know how the content will be amplified off the site with social media. Such is the case with content sponsorships. If an advertiser has its name on a piece of content that they sponsored, they also want to know how many times it was retweeted, shared on Facebook, dugg on class='blippr-nobr'>Diggclass="blippr-nobr">Digg, etc. For example, TIME worked with an advertiser on a “Stay class='blippr-nobr'>Connectedclass="blippr-nobr">Connected” package, which included leveraging social features on TIME.com and its social networks.

Making Ads More Social

Advertisers have begun trying to make ads more social by adding a Facebook “Like” button within the frame or a stream of tweets that make the ad something that readers can interact with. It’s a light-weight way to get users to engage with and even sometimes share advertisements with their social networks while helping advertisers increase their one-to-one relationship with readers by growing their own social following, said Heck from TIME.com.

“Ads are increasingly becoming more social as we’re giving users the ability to engage with and share the ad content,” Heck said.

The idea of course is that users are far more responsive to content recommended by their friends or personal connections rather than content from a branded account or page. At TIME.com, Heck said they’re working on identifying ways to include advertiser branding within shared content. But the details of that formula have yet to be worked out.

Sponsored Contests and Social Campaigns

On-site social media contests can often satisfy an advertiser’s need for amplification and offer a way to engage readers and users with their product in a unique way. There are several routes. Contests can be sold as a package –- on their own or as an up-sell to a sponsorship or ad on the site. Orren from Pegasus News said his organization will only run contests for paying advertisers.

“Part of the promise there is a push through all of our relevant social media,” Orren said. “This is still an added value, but increasingly, advertisers want to know about the reach and engagement of our social nets in making their buying decisions.”

Depending on the product readers are competing for, it may have enough value for the news site to simply use it as a tool to drive traffic and engagement among its audience. In such a case, the advertiser gets exposure to its product or company, while the news site has a community that perhaps feels more appreciated. Contests, however, take time and effort by the staff conducting them and the ROI should be strongly considered. It’s not just a display ad, but results in essentially being a campaign for the product. If a contest wasn’t sold, the amount of time and investment should be considered appropriately.

Leveraging Social Site Real Estate

Though display ads may not be the future, they can be simple to integrate on social sites. News organizations like TIME and more recently the Silicon Alley Insider have sold their Twitter backgrounds as a social display ad.

Similar to readers landing on TIME.com and being exposed to display ads on the site, Twitter users landing on @TIME on Twitter were also exposed to a display ad in the background. Thinking creatively and putting effort to sell those spaces can make them more valuable by adding another spot for display inventory.

What’s Next? Personalized Social Ads

The start and glimmer of what’s possible with personalized and more socially targeted ads has been the result of news organizations like The New York Times and others selling advertising that specifically targets readers who came to the site through Facebook or Twitter. Twitter itself has targeted its Promoted Tweets in the stream based on relevancy, though it is sometimes tied to a Promoted Trend.

News organizations could take advantage of building structured data to better target their advertisements to readers, and perhaps even making advertisements more useful. Of course, this already takes place at a lot of organizations. At Pegasus News, Orren said its entire business model centers on using structured data to customize display ads with all of its content being tagged using a hierarchical taxonomy of more than 3,000 local topics and geography. But, he said, the company hasn’t yet figured out how to take that offsite or to open the flow of data between its sites and the social web, while at the same time respecting privacy.

Doctor said he sees social media optimization as a driver of audience and engagement, and that engagement getting monetized through targeting, rather than blasting social marketing pushes. Being able to get more sophisticated in targeting individuals and specific communities will make monetization efforts easier.

Social media, which effectively has infiltrated all corners of the web, has great potential in not only bringing in revenue but also making ads more useful to readers while also satisfying the needs of advertisers aiming to effectively reach the public. The social web can change the way we think about ads, by making them social and personalized to create utility for the user.

Robertson, from Yahoo! News, said we’re just at the beginning of this space. Yahoo acquired Citizen Sports close to a year ago and it’s done a good job of bringing in revenue attached to social media streams. Yahoo is working to scale some of the concepts to news, Robertson said.

“This is still a fairly new space with a lot of opportunity for news organizations and brands to experiment and innovate,” she said.

More Social Media Resources from Mashable:

- 5 Most Engaged Brands in Social Media/> - 5 Winning Social Media Campaigns to Learn From/> - HOW TO: Get the Most Out of Your Business Facebook Page/> - 5 Huge Trends in Social Media Right Now/> - A Field Guide to Using Facebook Places

For more Social Media coverage:

    class="f-el">class="cov-twit">Follow Mashable Social Mediaclass="s-el">class="cov-rss">Subscribe to the Social Media channelclass="f-el">class="cov-fb">Become a Fan on Facebookclass="s-el">class="cov-apple">Download our free apps for iPhone and iPad

bench craft company

Senator Rockefeller Wants FCC To &#39;End&#39; Fox <b>News</b>, MSNBC

During a committee meeting on Wednesday about television retransmission consent, Senator Jay Rockefeller (D-WV) veered away from his prepared remarks to take aim at both Fox News and MSNBC: More than just retransmission consent ails our ...

Good <b>News</b>, College Grads (Except Lawyers)!

Moderately good news, unemployed college graduates! A new report on hiring trends says that hiring of graduates with bachelor's degrees or MBAs will surge by 10% next year. Green shoots! As long as you didn't go to law school.

The Newsonomics of <b>news</b> anywhere » Nieman Journalism Lab

News Anywhere, or unified news, or All-Access, whatever we want to call it, demands the singular focus, product development and messaging that Netflix, HBO, Comcast, and Facebook are bringing to it. Those are all skills that have been ...


bench craft company

Online video is well and truly, having the best time of its life right now. It seems to be factoring in every marketing plan worth its salt, with some incredible videos being produced by brands that are lighting up social media. I wanted to explore the state of the online video industry a bit further and delve into the stats that show the huge growth curve online video is currently on. Right now it is one of the most fascinating aspects of online, as brands continue to push the boundaries of what’s possible and engaging the audience in completely new ways. It is a seriously big business and one that every brand wants to be a part of. And it’s easy to see why..


Over 35 hours of video uploaded to YouTube every minute


This stat on its own is pretty stunning and quite hard to get your head around. But when you look at in in the context of the past 3 years, or even 6 months, you realise just how impressive this is. The graph below from Youtube shows the average hours of video uploaded every minute, back to June 2007. While this started at 6 hours, in the past 6 months it stood at 23. That’s a huge increase of 12 hours per minute in just 6 months :



That is some seriously impressive growth and also shows that just as much as brand video is growing, ugc is growing at a staggering rate, due largely to the growth in mobile and ease of uploading. As Youtube note themselves there are other factors, such as upping the time limit in videos, which would obviously attribute for an increase in the total length of video uploads. But this is impressive nonetheless.


Blinkx shares up by 400%


At the business end of video, Blinkx are showing that online video is starting to become a profitable industry. While Google still won’t reveal whether Youtube is making them money or not, Blinkx have recently announced their first ever turn in profit in the 6 months up to September. And it comes 3 years after they first launched. Blinkx make money through running ads alongside the videos they index, acting as a huge video search tool. They have certainly had a good year, as the 400% share increase shows. It’s also encouraging to see that online video isn’t just about Youtube and there are some other serious players in the market with unique offerings.


Online video ads reach half of U.S. users


While some research shows that advertisers are cautious over online video advertising, due to factors such as standardisation of ad formats, online video advertising is going from strength to strength. A recent study from ComScore (the people who measure things), found that just over 45.4% of users in America viewed at least one video ad over a month. But more impressively, were exposed to 32.2 videos each, on average. That’s over 4.3 million video ads that were served to the online U.S. population in September 2010. This shows the power of online video ads to get right in front of your target audience. And while there are some definite rights and wrongs in the content of the video ad, I think we’ll see this grow even more and prove itself as a valuable industry up there with TV.


Comedian makes $315,000 from online video


A recent study found that comedians top the bill for online video earnings, and one in particular is doing very well. A recent study found that comedian Shane Dawson, who amassed 431.7 million online video views in the past year made $315,000 from his content, through ad revenue. He came out top for independent earners on Youtube and it’s certainly an aspirational case study that shows the business of online video isn’t just for big brands.


Kia spend a third of budget on online video



In a bold move, Kia Motors have invested a third of their £2 million marketing budget for the new Sportage model, into online video. We’ve seen the motor industry embracing social media more and more – with Ford launching a model through Facebook – and this shows the commitment that some brands are making to online video. Not so much an add-on or a nice to have, but a central facet of a multi-million pound campaign. The online campaign will focus on the central characters from the TV adverts and include home-page takeovers and video ads. Cases like this help to solidify online video as a serious marketing avenue that can bring a campaign to life and help you get that extra bang for your buck.


20% of downstream internet traffic is to Netflix


In a huge coup for Netflix, a recent study found that 20% of peak time donwstream internet traffic was streaming video from their site. This is great news for Netflix, and perhaps not so great news for the DVD market. If Netflix were available in Ireland I would be there in an instant and would choose to view all films in this way, as it simply doesn’t make sense to invest in a DVD anymore and I expect that even the gift market for this may eventually die out. 20% is a huge figure and shows how much Netflix has staked its claim in this market.


2 billion videos viewed each month Facebook


In June 2010 Facebook released some interesting stats into their online video offering, which show the huge potential it has to own this market. They revealed that as well as 2 billion video views on its site each month, there were 415,000 online video uploads each day. While it may not be a contender to Youtube just yet, the sharing capabilities within Facebook and the ease of connecting with your community show the potential for this to grow. Interestingly, Youtube now offer the option of connecting with Facebook instead of logging in with your gmail account. This shows Youtube recognises the power to use the huge community on Facebook, something it can’t compete with, to combine with its own wealth of online video.


Live stream video viewing up by 650%


In their most recent report into online video, Comscore announced that the amount of live-streamed video we’re watching has grown by 648% over the past year. This is absolutely phenomenal growth and compares to a (still impressive)  68% increase in video views on Youtube. While it may still form a minor part of the online video  market, live streaming is growing in popularity and use, as we become more accustomed to this form of content, both as consumers and producers. UStream are owning the market here, but Facebook are quickly getting in on the game – recently introducing LiveStream integration with Facebook pages. This has the potential to hugely increase the live stream video market and see it really reach the mainstream.






Though social media has proved itself an effective tool in helping journalists gather news and connect with their communities, a pervading question among the skeptics still remains: Where’s the money?

As social sites like Twitterclass="blippr-nobr">Twitter and Facebookclass="blippr-nobr">Facebook build their empires and seek to remedy their own financial instability in the hope of turning profits, news organizations are experimenting with ways to monetize their social media presence and leverage the social web to complete an online revenue puzzle.

The revenue is there, but the social web won’t necessarily solve that puzzle. “There’s no silver bullet,” Jim Brady, the general manager at TBD.com, said at the Online News Association Conference last week. “There’s just shrapnel, pieces of revenue.” Brady, who launched TBD.com this summer, said display ads are certainly not the future in revenue for news and that it will come from multiple revenue streams. class='blippr-nobr'>Newsclass="blippr-nobr">news organizations have certainly been experimenting where they can to get revenue in pieces, from mobile applications to launching group buying sites. Here’s a closer look at some of these efforts.

Self-Serve “Real Time Ads”

Much of online advertising consists of static display ads that are sold based on a CPM ad model, a varying price per 1,000 impressions. An advertiser delivers an ad design that then rotates with others on the site. What if small business advertisers could change the message of that ad in real time?

That’s the idea of Minnpost.com’s Real Time Ads, which essentially use customized widgets that pull in messages from an advertiser’s Twitter, Facebook or YouTubeclass="blippr-nobr">YouTube accounts. Local businesses can buy the widget space for a specified amount of time, instead of a CPM model, and are able to update the content whenever they’d like, making each message timely and perfect for a daily deal or promotion.

It is especially useful for local business. Even if they don’t have a social profile or an RSS feed to attach to the ad, they can update their ad by e-mailing a new message to their account, said Karl Pearson-Cater, director of operations at Minnpost.com — a non-profit news organization that relies largely on donations.

“Advertisers love real-time ads. The biggest benefit is how easy it is to get set up and how easy it is to maintain,” Pearson-Cater said.

If real-time ads work for Minnpost.com, Pearson-Cater said they can help adapt the platform for other publishers as well. In the past few months, he said they’ve begun to see a significant revenue stream. They now have approximately $15,000 in annual contracts using real-time ads.

At Yahoo! News, Anna Robertson, director of social media and original video, said they’re considering sponsorships around social widgets on pages as well, or another form of sponsored modules. It’s likely that this form of advertising will become more prevalent across news sites.

Revenue Share

At TBD.com, Brady and his team are leveraging a network of blogs to sell distributed ads. When they come to advertisers, they’re able to sell ads across a network of 196 blogs, which they share 35% of the revenue with. It’s a win-win for TBD and its partners that get revenue they may not have gotten otherwise.

Another approach, of course, is being on the receiving end of social partnerships or revenue sharing. YouTube, for example, shares revenue made through AdSense and publishers can have Promoted Videos run on their page. And as of late, YouTube has become even more sophisticated in making money off of copyright infringers, sharing revenue with the original publishers.

In-stream Advertising

On websites, display ads coexist beside content on a page. But more and more content is becoming part of the social news stream. Users are becoming more accustomed to receiving and digesting information in a stream format on Facebook, Twitter and other sites that display updates in real time. Because people often engage the content in the social space and may not even come directly to the site, monetizing social media off-site is just as important, said Mike Orren, president and founder of Pegasus News in Texas.

“The thing that hasn’t been figured out is how to do so without alienating the social media audience that seems generally trained to disdain ’sponsored’ postings,” Orren said. But of course, that could change.

It’s also important to set clear user expectations of what’s what. Robertson from Yahoo! News said if done effectively, while protecting “church and state,” it can be a good option. She said it’s up to the news organizations to be transparent about what is an ad and what’s content in order to protect journalistic integrity.

Twitter has begun releasing several products to monetize its service, including Promoted Tweets, which are sponsored messages that are featured within a user’s stream. However, news companies have experimented with selling in-stream messages to advertisers and sponsors. The Austin-American Statesman experimented with selling sponsored tweets for $300 per day for two tweets. And according to the paper’s social media editor Robert Quigley, who had to approve the tweets before they went out, followers found them non-intrusive.

In fact, sites like Ad.ly work with advertisers who buy sponsored messages that appear on their participating partners’ Facebook Pages, Twitter accounts and mobile and site widgets. Its partners include a slew of celebrities like Kim Kardashian and publications like TIME.com.

Laura Heck, director of business development at TIME.com, said more publishers are starting to experiment with this format. At TIME.com, Heck said they’ve recently begun to offer advertisers access to its 2.2 million Twitter followers and 165,000+ Facebook fans for sponsored messages. Heck said they’ve put strict rules in place for the type of messages they will feature, frequency, etc., to make sure it doesn’t hinder the user experience.

Selling Traffic and Amplification

The ROI for news companies putting resources to build their social presence has often been a more “engaged” community of readers, a notion that is too often measured by a sheer increase in traffic referrals from social sites or more time spent on site. Many defend social investment by showcasing an increase in traffic, traffic that can then, hypothetically, sell more ads.

Ken Doctor, author of Newsonomics and news industry analyst at Outsell, said social networks have become the fastest growing source of traffic referrals for many news sites. For many, social sites like Facebook and Twitter account for 10% to 15% of their overall referrals, but are number one in growth. The results are even more heavy on social for news startups like CapitalNY, Doctor said, who get 40% or more of their traffic from social. And of course, the quality of these referrals is often better than those readers who come from search. They yield better conversation and are more likely to become regular users of the site, he said.

Though many news organizations have driven traffic organically, The Washington Post recently bought #Election as a “Promoted Trend” on Twitter, which then highlighted its tweet above others using the hashtag in Twitter conversation, likely resulting in a big increase in referrals from visitors who came across the Promoted Trend above all others in the Trends sidebar.

“When we talked with Twitter about the idea, we thought it was a great opportunity to be innovative, go to readers and highlight our content front and center with Twitter’s vast and engaged audience,” said Katharine Zaleski, executive producer and head of digital news products. “The idea wasn’t just to sponsor The Post, but rather, we chose a broad hashtag, probably the broadest for elections, to be able to aggregate the best election tweets from multiple sources and not just us.”

But perhaps more importantly, social amplification has become part of the sell. On top of the site metrics and reach, advertisers want to now know how the content will be amplified off the site with social media. Such is the case with content sponsorships. If an advertiser has its name on a piece of content that they sponsored, they also want to know how many times it was retweeted, shared on Facebook, dugg on class='blippr-nobr'>Diggclass="blippr-nobr">Digg, etc. For example, TIME worked with an advertiser on a “Stay class='blippr-nobr'>Connectedclass="blippr-nobr">Connected” package, which included leveraging social features on TIME.com and its social networks.

Making Ads More Social

Advertisers have begun trying to make ads more social by adding a Facebook “Like” button within the frame or a stream of tweets that make the ad something that readers can interact with. It’s a light-weight way to get users to engage with and even sometimes share advertisements with their social networks while helping advertisers increase their one-to-one relationship with readers by growing their own social following, said Heck from TIME.com.

“Ads are increasingly becoming more social as we’re giving users the ability to engage with and share the ad content,” Heck said.

The idea of course is that users are far more responsive to content recommended by their friends or personal connections rather than content from a branded account or page. At TIME.com, Heck said they’re working on identifying ways to include advertiser branding within shared content. But the details of that formula have yet to be worked out.

Sponsored Contests and Social Campaigns

On-site social media contests can often satisfy an advertiser’s need for amplification and offer a way to engage readers and users with their product in a unique way. There are several routes. Contests can be sold as a package –- on their own or as an up-sell to a sponsorship or ad on the site. Orren from Pegasus News said his organization will only run contests for paying advertisers.

“Part of the promise there is a push through all of our relevant social media,” Orren said. “This is still an added value, but increasingly, advertisers want to know about the reach and engagement of our social nets in making their buying decisions.”

Depending on the product readers are competing for, it may have enough value for the news site to simply use it as a tool to drive traffic and engagement among its audience. In such a case, the advertiser gets exposure to its product or company, while the news site has a community that perhaps feels more appreciated. Contests, however, take time and effort by the staff conducting them and the ROI should be strongly considered. It’s not just a display ad, but results in essentially being a campaign for the product. If a contest wasn’t sold, the amount of time and investment should be considered appropriately.

Leveraging Social Site Real Estate

Though display ads may not be the future, they can be simple to integrate on social sites. News organizations like TIME and more recently the Silicon Alley Insider have sold their Twitter backgrounds as a social display ad.

Similar to readers landing on TIME.com and being exposed to display ads on the site, Twitter users landing on @TIME on Twitter were also exposed to a display ad in the background. Thinking creatively and putting effort to sell those spaces can make them more valuable by adding another spot for display inventory.

What’s Next? Personalized Social Ads

The start and glimmer of what’s possible with personalized and more socially targeted ads has been the result of news organizations like The New York Times and others selling advertising that specifically targets readers who came to the site through Facebook or Twitter. Twitter itself has targeted its Promoted Tweets in the stream based on relevancy, though it is sometimes tied to a Promoted Trend.

News organizations could take advantage of building structured data to better target their advertisements to readers, and perhaps even making advertisements more useful. Of course, this already takes place at a lot of organizations. At Pegasus News, Orren said its entire business model centers on using structured data to customize display ads with all of its content being tagged using a hierarchical taxonomy of more than 3,000 local topics and geography. But, he said, the company hasn’t yet figured out how to take that offsite or to open the flow of data between its sites and the social web, while at the same time respecting privacy.

Doctor said he sees social media optimization as a driver of audience and engagement, and that engagement getting monetized through targeting, rather than blasting social marketing pushes. Being able to get more sophisticated in targeting individuals and specific communities will make monetization efforts easier.

Social media, which effectively has infiltrated all corners of the web, has great potential in not only bringing in revenue but also making ads more useful to readers while also satisfying the needs of advertisers aiming to effectively reach the public. The social web can change the way we think about ads, by making them social and personalized to create utility for the user.

Robertson, from Yahoo! News, said we’re just at the beginning of this space. Yahoo acquired Citizen Sports close to a year ago and it’s done a good job of bringing in revenue attached to social media streams. Yahoo is working to scale some of the concepts to news, Robertson said.

“This is still a fairly new space with a lot of opportunity for news organizations and brands to experiment and innovate,” she said.

More Social Media Resources from Mashable:

- 5 Most Engaged Brands in Social Media/> - 5 Winning Social Media Campaigns to Learn From/> - HOW TO: Get the Most Out of Your Business Facebook Page/> - 5 Huge Trends in Social Media Right Now/> - A Field Guide to Using Facebook Places

For more Social Media coverage:

    class="f-el">class="cov-twit">Follow Mashable Social Mediaclass="s-el">class="cov-rss">Subscribe to the Social Media channelclass="f-el">class="cov-fb">Become a Fan on Facebookclass="s-el">class="cov-apple">Download our free apps for iPhone and iPad

bench craft company>

Senator Rockefeller Wants FCC To &#39;End&#39; Fox <b>News</b>, MSNBC

During a committee meeting on Wednesday about television retransmission consent, Senator Jay Rockefeller (D-WV) veered away from his prepared remarks to take aim at both Fox News and MSNBC: More than just retransmission consent ails our ...

Good <b>News</b>, College Grads (Except Lawyers)!

Moderately good news, unemployed college graduates! A new report on hiring trends says that hiring of graduates with bachelor's degrees or MBAs will surge by 10% next year. Green shoots! As long as you didn't go to law school.

The Newsonomics of <b>news</b> anywhere » Nieman Journalism Lab

News Anywhere, or unified news, or All-Access, whatever we want to call it, demands the singular focus, product development and messaging that Netflix, HBO, Comcast, and Facebook are bringing to it. Those are all skills that have been ...


bench craft company

bench craft company

Petaling Jaya Internet Marketing by e1netseminars


bench craft company

Senator Rockefeller Wants FCC To &#39;End&#39; Fox <b>News</b>, MSNBC

During a committee meeting on Wednesday about television retransmission consent, Senator Jay Rockefeller (D-WV) veered away from his prepared remarks to take aim at both Fox News and MSNBC: More than just retransmission consent ails our ...

Good <b>News</b>, College Grads (Except Lawyers)!

Moderately good news, unemployed college graduates! A new report on hiring trends says that hiring of graduates with bachelor's degrees or MBAs will surge by 10% next year. Green shoots! As long as you didn't go to law school.

The Newsonomics of <b>news</b> anywhere » Nieman Journalism Lab

News Anywhere, or unified news, or All-Access, whatever we want to call it, demands the singular focus, product development and messaging that Netflix, HBO, Comcast, and Facebook are bringing to it. Those are all skills that have been ...


bench craft company

Online video is well and truly, having the best time of its life right now. It seems to be factoring in every marketing plan worth its salt, with some incredible videos being produced by brands that are lighting up social media. I wanted to explore the state of the online video industry a bit further and delve into the stats that show the huge growth curve online video is currently on. Right now it is one of the most fascinating aspects of online, as brands continue to push the boundaries of what’s possible and engaging the audience in completely new ways. It is a seriously big business and one that every brand wants to be a part of. And it’s easy to see why..


Over 35 hours of video uploaded to YouTube every minute


This stat on its own is pretty stunning and quite hard to get your head around. But when you look at in in the context of the past 3 years, or even 6 months, you realise just how impressive this is. The graph below from Youtube shows the average hours of video uploaded every minute, back to June 2007. While this started at 6 hours, in the past 6 months it stood at 23. That’s a huge increase of 12 hours per minute in just 6 months :



That is some seriously impressive growth and also shows that just as much as brand video is growing, ugc is growing at a staggering rate, due largely to the growth in mobile and ease of uploading. As Youtube note themselves there are other factors, such as upping the time limit in videos, which would obviously attribute for an increase in the total length of video uploads. But this is impressive nonetheless.


Blinkx shares up by 400%


At the business end of video, Blinkx are showing that online video is starting to become a profitable industry. While Google still won’t reveal whether Youtube is making them money or not, Blinkx have recently announced their first ever turn in profit in the 6 months up to September. And it comes 3 years after they first launched. Blinkx make money through running ads alongside the videos they index, acting as a huge video search tool. They have certainly had a good year, as the 400% share increase shows. It’s also encouraging to see that online video isn’t just about Youtube and there are some other serious players in the market with unique offerings.


Online video ads reach half of U.S. users


While some research shows that advertisers are cautious over online video advertising, due to factors such as standardisation of ad formats, online video advertising is going from strength to strength. A recent study from ComScore (the people who measure things), found that just over 45.4% of users in America viewed at least one video ad over a month. But more impressively, were exposed to 32.2 videos each, on average. That’s over 4.3 million video ads that were served to the online U.S. population in September 2010. This shows the power of online video ads to get right in front of your target audience. And while there are some definite rights and wrongs in the content of the video ad, I think we’ll see this grow even more and prove itself as a valuable industry up there with TV.


Comedian makes $315,000 from online video


A recent study found that comedians top the bill for online video earnings, and one in particular is doing very well. A recent study found that comedian Shane Dawson, who amassed 431.7 million online video views in the past year made $315,000 from his content, through ad revenue. He came out top for independent earners on Youtube and it’s certainly an aspirational case study that shows the business of online video isn’t just for big brands.


Kia spend a third of budget on online video



In a bold move, Kia Motors have invested a third of their £2 million marketing budget for the new Sportage model, into online video. We’ve seen the motor industry embracing social media more and more – with Ford launching a model through Facebook – and this shows the commitment that some brands are making to online video. Not so much an add-on or a nice to have, but a central facet of a multi-million pound campaign. The online campaign will focus on the central characters from the TV adverts and include home-page takeovers and video ads. Cases like this help to solidify online video as a serious marketing avenue that can bring a campaign to life and help you get that extra bang for your buck.


20% of downstream internet traffic is to Netflix


In a huge coup for Netflix, a recent study found that 20% of peak time donwstream internet traffic was streaming video from their site. This is great news for Netflix, and perhaps not so great news for the DVD market. If Netflix were available in Ireland I would be there in an instant and would choose to view all films in this way, as it simply doesn’t make sense to invest in a DVD anymore and I expect that even the gift market for this may eventually die out. 20% is a huge figure and shows how much Netflix has staked its claim in this market.


2 billion videos viewed each month Facebook


In June 2010 Facebook released some interesting stats into their online video offering, which show the huge potential it has to own this market. They revealed that as well as 2 billion video views on its site each month, there were 415,000 online video uploads each day. While it may not be a contender to Youtube just yet, the sharing capabilities within Facebook and the ease of connecting with your community show the potential for this to grow. Interestingly, Youtube now offer the option of connecting with Facebook instead of logging in with your gmail account. This shows Youtube recognises the power to use the huge community on Facebook, something it can’t compete with, to combine with its own wealth of online video.


Live stream video viewing up by 650%


In their most recent report into online video, Comscore announced that the amount of live-streamed video we’re watching has grown by 648% over the past year. This is absolutely phenomenal growth and compares to a (still impressive)  68% increase in video views on Youtube. While it may still form a minor part of the online video  market, live streaming is growing in popularity and use, as we become more accustomed to this form of content, both as consumers and producers. UStream are owning the market here, but Facebook are quickly getting in on the game – recently introducing LiveStream integration with Facebook pages. This has the potential to hugely increase the live stream video market and see it really reach the mainstream.






Though social media has proved itself an effective tool in helping journalists gather news and connect with their communities, a pervading question among the skeptics still remains: Where’s the money?

As social sites like Twitterclass="blippr-nobr">Twitter and Facebookclass="blippr-nobr">Facebook build their empires and seek to remedy their own financial instability in the hope of turning profits, news organizations are experimenting with ways to monetize their social media presence and leverage the social web to complete an online revenue puzzle.

The revenue is there, but the social web won’t necessarily solve that puzzle. “There’s no silver bullet,” Jim Brady, the general manager at TBD.com, said at the Online News Association Conference last week. “There’s just shrapnel, pieces of revenue.” Brady, who launched TBD.com this summer, said display ads are certainly not the future in revenue for news and that it will come from multiple revenue streams. class='blippr-nobr'>Newsclass="blippr-nobr">news organizations have certainly been experimenting where they can to get revenue in pieces, from mobile applications to launching group buying sites. Here’s a closer look at some of these efforts.

Self-Serve “Real Time Ads”

Much of online advertising consists of static display ads that are sold based on a CPM ad model, a varying price per 1,000 impressions. An advertiser delivers an ad design that then rotates with others on the site. What if small business advertisers could change the message of that ad in real time?

That’s the idea of Minnpost.com’s Real Time Ads, which essentially use customized widgets that pull in messages from an advertiser’s Twitter, Facebook or YouTubeclass="blippr-nobr">YouTube accounts. Local businesses can buy the widget space for a specified amount of time, instead of a CPM model, and are able to update the content whenever they’d like, making each message timely and perfect for a daily deal or promotion.

It is especially useful for local business. Even if they don’t have a social profile or an RSS feed to attach to the ad, they can update their ad by e-mailing a new message to their account, said Karl Pearson-Cater, director of operations at Minnpost.com — a non-profit news organization that relies largely on donations.

“Advertisers love real-time ads. The biggest benefit is how easy it is to get set up and how easy it is to maintain,” Pearson-Cater said.

If real-time ads work for Minnpost.com, Pearson-Cater said they can help adapt the platform for other publishers as well. In the past few months, he said they’ve begun to see a significant revenue stream. They now have approximately $15,000 in annual contracts using real-time ads.

At Yahoo! News, Anna Robertson, director of social media and original video, said they’re considering sponsorships around social widgets on pages as well, or another form of sponsored modules. It’s likely that this form of advertising will become more prevalent across news sites.

Revenue Share

At TBD.com, Brady and his team are leveraging a network of blogs to sell distributed ads. When they come to advertisers, they’re able to sell ads across a network of 196 blogs, which they share 35% of the revenue with. It’s a win-win for TBD and its partners that get revenue they may not have gotten otherwise.

Another approach, of course, is being on the receiving end of social partnerships or revenue sharing. YouTube, for example, shares revenue made through AdSense and publishers can have Promoted Videos run on their page. And as of late, YouTube has become even more sophisticated in making money off of copyright infringers, sharing revenue with the original publishers.

In-stream Advertising

On websites, display ads coexist beside content on a page. But more and more content is becoming part of the social news stream. Users are becoming more accustomed to receiving and digesting information in a stream format on Facebook, Twitter and other sites that display updates in real time. Because people often engage the content in the social space and may not even come directly to the site, monetizing social media off-site is just as important, said Mike Orren, president and founder of Pegasus News in Texas.

“The thing that hasn’t been figured out is how to do so without alienating the social media audience that seems generally trained to disdain ’sponsored’ postings,” Orren said. But of course, that could change.

It’s also important to set clear user expectations of what’s what. Robertson from Yahoo! News said if done effectively, while protecting “church and state,” it can be a good option. She said it’s up to the news organizations to be transparent about what is an ad and what’s content in order to protect journalistic integrity.

Twitter has begun releasing several products to monetize its service, including Promoted Tweets, which are sponsored messages that are featured within a user’s stream. However, news companies have experimented with selling in-stream messages to advertisers and sponsors. The Austin-American Statesman experimented with selling sponsored tweets for $300 per day for two tweets. And according to the paper’s social media editor Robert Quigley, who had to approve the tweets before they went out, followers found them non-intrusive.

In fact, sites like Ad.ly work with advertisers who buy sponsored messages that appear on their participating partners’ Facebook Pages, Twitter accounts and mobile and site widgets. Its partners include a slew of celebrities like Kim Kardashian and publications like TIME.com.

Laura Heck, director of business development at TIME.com, said more publishers are starting to experiment with this format. At TIME.com, Heck said they’ve recently begun to offer advertisers access to its 2.2 million Twitter followers and 165,000+ Facebook fans for sponsored messages. Heck said they’ve put strict rules in place for the type of messages they will feature, frequency, etc., to make sure it doesn’t hinder the user experience.

Selling Traffic and Amplification

The ROI for news companies putting resources to build their social presence has often been a more “engaged” community of readers, a notion that is too often measured by a sheer increase in traffic referrals from social sites or more time spent on site. Many defend social investment by showcasing an increase in traffic, traffic that can then, hypothetically, sell more ads.

Ken Doctor, author of Newsonomics and news industry analyst at Outsell, said social networks have become the fastest growing source of traffic referrals for many news sites. For many, social sites like Facebook and Twitter account for 10% to 15% of their overall referrals, but are number one in growth. The results are even more heavy on social for news startups like CapitalNY, Doctor said, who get 40% or more of their traffic from social. And of course, the quality of these referrals is often better than those readers who come from search. They yield better conversation and are more likely to become regular users of the site, he said.

Though many news organizations have driven traffic organically, The Washington Post recently bought #Election as a “Promoted Trend” on Twitter, which then highlighted its tweet above others using the hashtag in Twitter conversation, likely resulting in a big increase in referrals from visitors who came across the Promoted Trend above all others in the Trends sidebar.

“When we talked with Twitter about the idea, we thought it was a great opportunity to be innovative, go to readers and highlight our content front and center with Twitter’s vast and engaged audience,” said Katharine Zaleski, executive producer and head of digital news products. “The idea wasn’t just to sponsor The Post, but rather, we chose a broad hashtag, probably the broadest for elections, to be able to aggregate the best election tweets from multiple sources and not just us.”

But perhaps more importantly, social amplification has become part of the sell. On top of the site metrics and reach, advertisers want to now know how the content will be amplified off the site with social media. Such is the case with content sponsorships. If an advertiser has its name on a piece of content that they sponsored, they also want to know how many times it was retweeted, shared on Facebook, dugg on class='blippr-nobr'>Diggclass="blippr-nobr">Digg, etc. For example, TIME worked with an advertiser on a “Stay class='blippr-nobr'>Connectedclass="blippr-nobr">Connected” package, which included leveraging social features on TIME.com and its social networks.

Making Ads More Social

Advertisers have begun trying to make ads more social by adding a Facebook “Like” button within the frame or a stream of tweets that make the ad something that readers can interact with. It’s a light-weight way to get users to engage with and even sometimes share advertisements with their social networks while helping advertisers increase their one-to-one relationship with readers by growing their own social following, said Heck from TIME.com.

“Ads are increasingly becoming more social as we’re giving users the ability to engage with and share the ad content,” Heck said.

The idea of course is that users are far more responsive to content recommended by their friends or personal connections rather than content from a branded account or page. At TIME.com, Heck said they’re working on identifying ways to include advertiser branding within shared content. But the details of that formula have yet to be worked out.

Sponsored Contests and Social Campaigns

On-site social media contests can often satisfy an advertiser’s need for amplification and offer a way to engage readers and users with their product in a unique way. There are several routes. Contests can be sold as a package –- on their own or as an up-sell to a sponsorship or ad on the site. Orren from Pegasus News said his organization will only run contests for paying advertisers.

“Part of the promise there is a push through all of our relevant social media,” Orren said. “This is still an added value, but increasingly, advertisers want to know about the reach and engagement of our social nets in making their buying decisions.”

Depending on the product readers are competing for, it may have enough value for the news site to simply use it as a tool to drive traffic and engagement among its audience. In such a case, the advertiser gets exposure to its product or company, while the news site has a community that perhaps feels more appreciated. Contests, however, take time and effort by the staff conducting them and the ROI should be strongly considered. It’s not just a display ad, but results in essentially being a campaign for the product. If a contest wasn’t sold, the amount of time and investment should be considered appropriately.

Leveraging Social Site Real Estate

Though display ads may not be the future, they can be simple to integrate on social sites. News organizations like TIME and more recently the Silicon Alley Insider have sold their Twitter backgrounds as a social display ad.

Similar to readers landing on TIME.com and being exposed to display ads on the site, Twitter users landing on @TIME on Twitter were also exposed to a display ad in the background. Thinking creatively and putting effort to sell those spaces can make them more valuable by adding another spot for display inventory.

What’s Next? Personalized Social Ads

The start and glimmer of what’s possible with personalized and more socially targeted ads has been the result of news organizations like The New York Times and others selling advertising that specifically targets readers who came to the site through Facebook or Twitter. Twitter itself has targeted its Promoted Tweets in the stream based on relevancy, though it is sometimes tied to a Promoted Trend.

News organizations could take advantage of building structured data to better target their advertisements to readers, and perhaps even making advertisements more useful. Of course, this already takes place at a lot of organizations. At Pegasus News, Orren said its entire business model centers on using structured data to customize display ads with all of its content being tagged using a hierarchical taxonomy of more than 3,000 local topics and geography. But, he said, the company hasn’t yet figured out how to take that offsite or to open the flow of data between its sites and the social web, while at the same time respecting privacy.

Doctor said he sees social media optimization as a driver of audience and engagement, and that engagement getting monetized through targeting, rather than blasting social marketing pushes. Being able to get more sophisticated in targeting individuals and specific communities will make monetization efforts easier.

Social media, which effectively has infiltrated all corners of the web, has great potential in not only bringing in revenue but also making ads more useful to readers while also satisfying the needs of advertisers aiming to effectively reach the public. The social web can change the way we think about ads, by making them social and personalized to create utility for the user.

Robertson, from Yahoo! News, said we’re just at the beginning of this space. Yahoo acquired Citizen Sports close to a year ago and it’s done a good job of bringing in revenue attached to social media streams. Yahoo is working to scale some of the concepts to news, Robertson said.

“This is still a fairly new space with a lot of opportunity for news organizations and brands to experiment and innovate,” she said.

More Social Media Resources from Mashable:

- 5 Most Engaged Brands in Social Media/> - 5 Winning Social Media Campaigns to Learn From/> - HOW TO: Get the Most Out of Your Business Facebook Page/> - 5 Huge Trends in Social Media Right Now/> - A Field Guide to Using Facebook Places

For more Social Media coverage:

    class="f-el">class="cov-twit">Follow Mashable Social Mediaclass="s-el">class="cov-rss">Subscribe to the Social Media channelclass="f-el">class="cov-fb">Become a Fan on Facebookclass="s-el">class="cov-apple">Download our free apps for iPhone and iPad

bench craft company

Petaling Jaya Internet Marketing by e1netseminars


bench craft company

Senator Rockefeller Wants FCC To &#39;End&#39; Fox <b>News</b>, MSNBC

During a committee meeting on Wednesday about television retransmission consent, Senator Jay Rockefeller (D-WV) veered away from his prepared remarks to take aim at both Fox News and MSNBC: More than just retransmission consent ails our ...

Good <b>News</b>, College Grads (Except Lawyers)!

Moderately good news, unemployed college graduates! A new report on hiring trends says that hiring of graduates with bachelor's degrees or MBAs will surge by 10% next year. Green shoots! As long as you didn't go to law school.

The Newsonomics of <b>news</b> anywhere » Nieman Journalism Lab

News Anywhere, or unified news, or All-Access, whatever we want to call it, demands the singular focus, product development and messaging that Netflix, HBO, Comcast, and Facebook are bringing to it. Those are all skills that have been ...


bench craft company

Petaling Jaya Internet Marketing by e1netseminars


bench craft company

Senator Rockefeller Wants FCC To &#39;End&#39; Fox <b>News</b>, MSNBC

During a committee meeting on Wednesday about television retransmission consent, Senator Jay Rockefeller (D-WV) veered away from his prepared remarks to take aim at both Fox News and MSNBC: More than just retransmission consent ails our ...

Good <b>News</b>, College Grads (Except Lawyers)!

Moderately good news, unemployed college graduates! A new report on hiring trends says that hiring of graduates with bachelor's degrees or MBAs will surge by 10% next year. Green shoots! As long as you didn't go to law school.

The Newsonomics of <b>news</b> anywhere » Nieman Journalism Lab

News Anywhere, or unified news, or All-Access, whatever we want to call it, demands the singular focus, product development and messaging that Netflix, HBO, Comcast, and Facebook are bringing to it. Those are all skills that have been ...


bench craft company

Senator Rockefeller Wants FCC To &#39;End&#39; Fox <b>News</b>, MSNBC

During a committee meeting on Wednesday about television retransmission consent, Senator Jay Rockefeller (D-WV) veered away from his prepared remarks to take aim at both Fox News and MSNBC: More than just retransmission consent ails our ...

Good <b>News</b>, College Grads (Except Lawyers)!

Moderately good news, unemployed college graduates! A new report on hiring trends says that hiring of graduates with bachelor's degrees or MBAs will surge by 10% next year. Green shoots! As long as you didn't go to law school.

The Newsonomics of <b>news</b> anywhere » Nieman Journalism Lab

News Anywhere, or unified news, or All-Access, whatever we want to call it, demands the singular focus, product development and messaging that Netflix, HBO, Comcast, and Facebook are bringing to it. Those are all skills that have been ...


bench craft company

Senator Rockefeller Wants FCC To &#39;End&#39; Fox <b>News</b>, MSNBC

During a committee meeting on Wednesday about television retransmission consent, Senator Jay Rockefeller (D-WV) veered away from his prepared remarks to take aim at both Fox News and MSNBC: More than just retransmission consent ails our ...

Good <b>News</b>, College Grads (Except Lawyers)!

Moderately good news, unemployed college graduates! A new report on hiring trends says that hiring of graduates with bachelor's degrees or MBAs will surge by 10% next year. Green shoots! As long as you didn't go to law school.

The Newsonomics of <b>news</b> anywhere » Nieman Journalism Lab

News Anywhere, or unified news, or All-Access, whatever we want to call it, demands the singular focus, product development and messaging that Netflix, HBO, Comcast, and Facebook are bringing to it. Those are all skills that have been ...


bench craft company bench craft company
bench craft company

Petaling Jaya Internet Marketing by e1netseminars


bench craft company
bench craft company

Senator Rockefeller Wants FCC To &#39;End&#39; Fox <b>News</b>, MSNBC

During a committee meeting on Wednesday about television retransmission consent, Senator Jay Rockefeller (D-WV) veered away from his prepared remarks to take aim at both Fox News and MSNBC: More than just retransmission consent ails our ...

Good <b>News</b>, College Grads (Except Lawyers)!

Moderately good news, unemployed college graduates! A new report on hiring trends says that hiring of graduates with bachelor's degrees or MBAs will surge by 10% next year. Green shoots! As long as you didn't go to law school.

The Newsonomics of <b>news</b> anywhere » Nieman Journalism Lab

News Anywhere, or unified news, or All-Access, whatever we want to call it, demands the singular focus, product development and messaging that Netflix, HBO, Comcast, and Facebook are bringing to it. Those are all skills that have been ...


benchcraft company scam